Act same way on every sales call

Act the same way on every sales call. The optimal salesperson knows the most effective process to close deals. They know they need to do sales steps A, B, C, and D, in that order, every time. Consistency. No exceptions. The moment you begin to allow exceptions is the moment your process falls apart. You don’t think you need to do step B for a particular prospect? You are likely to think you don’t need step B for the next prospect either. Or the prospect after that. Your entire sales process will break down. Therefore, it is essential that you act the same way on every sales call, regardless of the uniqueness of a particular sales opportunity. Act the same way on every sales call.

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