Don’t Argue With Your Prospect

This may seem like an obvious point, but

you may be arguing with your prospect and not realize it. This sales tip discusses how your prospect may view your interaction as a debate and explains how that will defeat your purpose. Remember that your main purpose is to find pain, and pain is emotional not logical. Getting stuck in a logical “discussion” may cause the prospect to harden their position. If that happens you may find it hard to move the sales process forward.