Live On Introductions

When you are introduced to the right person at the right time and in the right way your chances of closing the deal rise dramatically. So how do make sure all of that happen? The real key is making sure that the people you count on to refer you have a good understanding of the problems that you fix. That is totally different than what you actually do to address the problem. It is not important for your introduction sources to understand how good you are at laying bricks or the unique manner in which you lay them. It is important for them to understand that you are looking for clients who need a wall built, or a builder who is unhappy with his current bricklayer.

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