Rejection is like Scotch Whiskey

Rejection, like your first taste of Scotch is distasteful (At least is was for me). My friends who drink scotch assure me that you have to develop a taste for it. The same is true for rejection. You don’t have to like rejection. And if you realize that they are not rejecting you but only the opportunity to buy and use your product or service then it goes down much smoother.